Outgrowing the brand
Web agency Parallax started life as Snapshot Media, a digital agency which in three years had grown from a four-strong agency working from a bedroom, to the multi-service digital agency we began working with in 2012. However, their branding had not grown with them, and their lack of conviction in their homemade identity was holding them back. They knew they needed to take their branding seriously.
Through a series of workshops with the team, we helped uncover the vision and values that fuelled them. We also recommended a new name to better reflect their personality and signal a change of direction. The chosen name Parallax, seeing things from multiple viewpoints, does that perfectly. A bold, modern identity with an intentionally digital flavour brought the name to life, and gave Parallax a flexible system that provided consistency but also allowed them to flex their own design muscles. And, happily, they loved it.
Director of Parallax, Dario Grandich, told us:
“The new brand gave us an unbelievable amount of confidence pitching to new clients, and it’s no surprise that in our short time as Parallax we’ve won some of our biggest projects yet. The brand and website has been featured on a lot of design galleries and award websites, giving us a lot of exposure to the international design community, too, which as designers really matters to us. We’re really excited about the future as Parallax.”