ThreeTenSeven is pleased to announce a new partnership with Brook, the UK’s leading sexual health charity. We are working together on an exciting new digital project which will help educate young women about their vulvas.
Project background
Research and insight shows that there is a desperate need to educate women about just how different the female body can be. According to consultant gynaecologist Dr Pandelis Athanasias, there is no such thing as a normal vulva. In fact:
“Studies have found that the labia majora (outer lips) length varies from approximately 6 to 12cm, and labia minora (inner lips) length varies from 2 to more than 10cm.”
Yet information supplied by the International Society of Aesthetic Plastic Surgery noted a 45 per cent increase in the number of labiaplasty procedures taking place between 2015 and 2016, with girls as young as nine seeking an intervention in a bid to improve the appearance of their vulvas.
These are exactly the kind of issues that this project seeks to tackle. Its primary objective is to help normalise the female anatomy and language around it – often a difficult subject for many. The product in development will encourage young women to get to know their own vulva, to understand what makes theirs so uniquely brilliant, as well as how to spot some of the most common signs of sexual health issues.
ThreeTenSeven. Digital health specialists
This collaboration with Brook further expands ThreeTenSeven’s deep sector experience in digital health and wellbeing.
Other award-winning brands, products and campaigns of note in the health sector include the brand and website development for Mental Health at Work, the UK’s foremost resource for employee wellbeing. This project is delivered by Mind as part of the Duke of Cambridge’s Heads Together Campaign.
ThreeTenSeven is also the agency of note for Mentally Healthy Schools, a project for the Anna Freud National Centre for Young People and Families. We also regularly partner with NHS England, NHS Digital, NHS Leeds CCG and various other public sector bodies.
Client Partner, Rachel Cook, is a passionate advocate of positive mental and physical wellbeing, and is heading up the project:
“We’re in the midst of a body confidence crisis, thanks to the deluge of body perfection in the media, porn and even in real life. And when it comes to vulvas, it’s even slimmer pickings. Most of us know a regular penis when we see one, but where do (straight) women have the chance to see normal vulvas? Most women only see their own, perhaps an occasional flash in a changing room, or porn’s perfect, waxed, pregnancy-free versions. We don’t talk about them either, and when we do we don’t even use the right words. No wonder that so many of us have a tumultuous relationship with our bodies.
That’s why for me, it’s a dream to be working with Brook to help their objective of raising body confidence and normalising women’s brilliant body parts. There is huge potential to educate, inform and give confidence around a topic that is often not talked about, and it’s something that will help us, our partners, daughters and colleagues. We can’t wait to see the difference it can make to young women.”
